Introduction -- Roxy and silent film exhibition (1908-1922). A new art for a new art form: Roxy and the development of motion picture exhibition (1908-1913) -- Broadway melody: Roxy, Riesenfeld, and the deluxe theater movement (1913-1917) -- The movie house as recruiting center: Roxy, World War I documentaries, and the engineering of consent (1917-1918) -- "The man who gave the movies a college education": Roxy, Rapee, and motion pictures at the Capitol Theatre (1919-1922) -- Roxy and the birth of media convergence (1922-1936). A capitol idea: Roxy and the birth of media convergence (1922-1925) -- "It’s the Roxy and I’m Roxy": building the brand and the Roxy Theatre (1925-1927) -- It’s all playing in Sheboygan: Roxy, Rapee, and the emergence of convergence (1928-1931) -- The prologue is past: Roxy, media divergence, and Radio City Music Hall (1931-1936) -- Conclusion.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries