.

0 (hodnocen0 x )

EB

ONLINE

Hoboken, N.J. : John Wiley & Sons, 2013

1 online resource (v, 218 p.) : ill

ISBN 9781118420232 (electronic bk.)

ISBN 9781118356913 (cloth : alk. paper)

Includes bibliographical references and index

Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance & talent -- Leveraging your culture and value chain.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001743950

full

(Au-PeEL)EBL947568

(CaONFJC)MIL402763

(CaPaEBR)ebr10615072

(MiAaPQ)EBC947568

(OCoLC)809456974