.

0 (hodnocen0 x )

EB

ONLINE

New York : Routledge, 2012

1 online resource (176 p.) : ill

ISBN 9781136504952 (electronic bk.)

ISBN 0415885175 (hc alk. paper)

ISBN 9780415885171

Routledge critical studies in public management ; 8

Includes bibliographical references and index

The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001744697

full

(Au-PeEL)EBL957536

(CaONFJC)MIL344138

(CaPaEBR)ebr10531789

(MiAaPQ)EBC957536

(OCoLC)798533269