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0 (hodnocen0 x )
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EB
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ONLINE
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2nd ed.
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Chichester, West Sussex, U.K. : Wiley, 2012
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1 online resource (xiv, 294 p.) : ill
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9781118374818 (electronic bk.)
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ISBN 9781118374061
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Includes bibliographical references and index
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Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001745583
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full
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(Au-PeEL)EBL977281
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(CaONFJC)MIL386217
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(CaPaEBR)ebr10582604
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(MiAaPQ)EBC977281
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(OCoLC)806204710
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Dotazy a připomínky