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0 (hodnocen0 x )
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EB
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ONLINE
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New York : Routledge, 2013
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1 online resource (xiv, 280 p.) : ill
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9780203106235 (electronic bk.)
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ISBN 9780415889117 (alk. paper)
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Routledge interpretive marketing research ; 16
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Includes bibliographical references and index
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pt. I. Marketers’ sacralisation of the mundane -- pt. II. Consumers’ search for spiritual meanings in consumption of the mundane -- pt. III. The commodification of the spiritual -- pt. IV. The consumption of spiritual goods -- pt. V. Issues of method and representation.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001749299
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full
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(Au-PeEL)EBL1039328
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(CaONFJC)MIL395598
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(CaPaEBR)ebr10611711
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(MiAaPQ)EBC1039328
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(OCoLC)814694024
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Dotazy a připomínky