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0 (hodnocen0 x )
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EB
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ONLINE
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3rd ed.
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Carbondale : Southern Illinois University Press, c2013
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1 online resource (xi, 417 p.) : ill
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9780809331970 (electronic bk.)
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ISBN 0809331969 (pbk. alk. paper)
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ISBN 9780809331963 (pbk. alk. paper)
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Includes index
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Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001763576
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full
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(Au-PeEL)EBL1354521
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(CaONFJC)MIL428346
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(CaPaEBR)ebr10648900
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(MiAaPQ)EBC1354521
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(OCoLC)825978149
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Dotazy a připomínky