Print version: Molnar, Alex. School commercialism : from democratic ideal to market commodity. New York : Routledge, 2005 ix, 177 pages ; 21 cm. Positions : education, politics, and culture ISBN 9780415951319
Includes bibliographical references and index
Every child a consumer -- The sky’s the limit: trends in schoolhouse marketing since 1990 -- Eat, drink, and be diabetic: using schools to promote illness -- Controlling the masses vs. liberating them: Edward Bernays and John Dewey considered -- Whittle or virtually nothing: the emergence of Edison schools and knowledge universe -- Futures trading: buying and selling education in the global marketplace.