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0 (hodnocen0 x )

EB

ONLINE

First edition

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014

1 online resource (xii, 143 pages)

ISBN 9781606497050 (electronic bk.)

ISBN 9781606497043 (paperback)

Economics collection, ISSN 2163-7628

Print version: ISBN 9781606497043

Part of: 2014 digital library

Includes bibliographical references (pages 123-135) and index

Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index.

Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer’s core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior..

* Buddhist * Christian * Confucianist * Hindu * Jew * Muslim * Taoist * behavioral economics * belief systems * consumer behavior * decision making * donation behavior * holidays * morality * religion * religiosity * religious affiliation * sustainability

001768781

full

(Au-PeEL)EBL1575554

(CaPaEBR)ebr10821751

(MiAaPQ)EBC1575554

(OCoLC)867482117