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Bibliografická citace

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First edition
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
1 online resource (129 pages) : illustrations
Externí odkaz    Plný text PDF 
   * Návod pro vzdálený přístup 

ISBN 9781606496732 (electronic bk.)
ISBN 9781606496725 (paperback)
Corporate communication collection, ISSN 2156-8170
Print version: ISBN 9781606496725
Part of: 2013 digital library
Includes bibliographical references (pages 119-123) and index
1. Why must I read this book and follow your advice (or else)? -- 2. Why must I remember that nothing on the Internet ever goes away completely? -- 3. Why must I put my audience first? -- 4. Why must I remember that communication is about relationships? -- 5. Why must I master report writing? -- 6. Why must I remember the four "f" words? -- 7. Why must I give a memorable presentation? -- 8. Why must I know how to influence and persuade others? -- Notes -- References -- Index.
This handy guide to excellent business communications is perfect for both college students and business professionals. Whether preparing for a career, launching a career, or advancing in a career, the savvy professional understands that every organization expects employees to be exceptional business communicators. Today’s Business Communication: A How-to Guide for the Modern Professional leads readers through the most frequently encountered business communication situations. Two business partners who are also business school professors share their combined 30 years of marketing and communication experience with readers in this accessible, entertaining, and informative guide. The authors enhance the readers’ experience through anecdotes from business professionals from different industries..
* business communication * business letters * business reports * business writing * communication * managerial communication * presentations * public speaking

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