.

0 (hodnocen0 x )

EB

ONLINE

Armonk, N.Y. : M.E. Sharpe, c2008

1 online resource (330 p.) : ill

ISBN 0765621339 (electronic bk.)

ISBN 9780765621337 (electronic bk.)

ISBN 076561801X (cloth : alk. paper)

ISBN 9780765618016 (cloth : alk. paper)

Includes bibliographical references and index

Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can’t, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician’s workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001784870

full

(Au-PeEL)EBL1900114

(CaONFJC)MIL211948

(CaPaEBR)ebr10292192

(MiAaPQ)EBC1900114

(OCoLC)898771483

GBA784719