Print version: Bjelskou, Peter. Branded women in U.S. television : when people become corporations. Lanham : Lexington Books, [2015] Critical studies in television ISBN 9780739187937
Includes bibliographical references and index
Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord’s branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel’s Skinnygirl empire -- Conclusion.