.

0 (hodnocen0 x )

EB

ONLINE

First edition

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015

1 online resource (xxxi, 286 pages) : illustrations

ISBN 9781631572135 (electronic bk.)

ISBN 9781631572128 paperback

Digital and social media marketing and advertising collection, ISSN 2333-8830

Print version: ISBN 9781631572128

Includes bibliographical references and index

Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index.

This book will provide a practical overview of how digital content, social media and search engine optimization work together in driving website traffic and sales leads. The goal of the book is to educate readers on the new mindset and social technologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns and mobile marketing techniques are transforming companies that embrace inbound marketing. Targeted for business professionals and students that are saturated with social technology updates, the book offers a more strategic orientation to these subjects as they relate to sales nurturing and thought leadership. And unlike books that cover social media one platform or technology at a time, this book is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans..

* Inbound marketing * blogging * content marketing * online marketing * search engine marketing * social media marketing * social networking * thought leadership

001785531

full

(Au-PeEL)EBL1911680

(CaONFJC)MIL688601

(CaPaEBR)ebr11007940

(MiAaPQ)EBC1911680

(OCoLC)901301678