Includes bibliographical references (p. 111-114) and index
What is marketing? -- Marketing materials -- Outreach is marketing -- Online outreach -- Selling your service -- Preparing for the presentation -- Tracking outreach -- Successful library youth outreach programs -- Putting it all together.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries