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Bibliografická citace

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New York : AMACOM, c2007
1 online resource (vii, 279 p.) : ill
Externí odkaz    Plný text PDF 
   * Návod pro vzdálený přístup 

ISBN 0814473768
ISBN 9780814473764
Includes bibliographical references (p. 271-272) and index
Convincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that’s not a product you’re marketing, that’s your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it’s worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

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