|
|
.
|
|
|
0 (hodnocen0 x )
|
|
|
EB
|
|
|
ONLINE
|
|
|
|
|
|
|
|
|
New York : AMACOM, c2007
|
|
|
1 online resource (vii, 279 p.) : ill
|
| Externí odkaz |
 Plný text PDF
|
|
* Návod pro vzdálený přístup
|
|
|
|
|
|
|
|
|
|
ISBN 0814473768
|
|
|
ISBN 9780814473764
|
|
|
Includes bibliographical references (p. 271-272) and index
|
|
|
Convincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that’s not a product you’re marketing, that’s your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it’s worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought.
|
|
|
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
001795492
|
|
|
full
|
|
|
(Au-PeEL)EBL3001862
|
|
|
(CaONFJC)MIL112815
|
|
|
(CaPaEBR)ebr10196205
|
|
|
(MiAaPQ)EBC3001862
|
|
|
(OCoLC)929146605
|
Dotazy a připomínky