Print version: Lahusen, Christian. rhetoric of moral protest : public campaigns, celebrity endorsement, and political mobilization. Berlin : W. de Gruyter, 1996 xvi, 425 pages ; 24 cm. De Gruyter studies in organization ; 76 ISBN 9783110150933
Includes bibliographical references (pages [395]-425)
part I. Towards a theory of political mobilization -- part II. Investing in popular music : the opportunities for campaigning -- part III. Designing and composing protest simulacra : the campaign events and artifacts -- part IV. Understanding and explaining mobilization : campaign strategies and organized collective action -- part V. The globalization of collective action : international campaigns in context.