.

0 (hodnocen0 x )

EB

ONLINE

2nd ed.

New York : Fordham University Press, 2011

1 online resource (ix, 274 p.) : ill

ISBN 9780823232567 (cloth : alk. paper)

ISBN 9780823232574 (pbk. : alk. paper)

Includes bibliographical references and index

Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001813798

full

(Au-PeEL)EBL3239581

(CaPaEBR)ebr10481012

(MiAaPQ)EBC3239581

(OCoLC)742517413