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Bibliografická citace

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Lanham : Rowman & Littlefield, [2015]
1 online resource (206 pages) : illustrations
Externí odkaz    Plný text PDF 
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ISBN 9781442254220 (e-book)
ISBN 9781442254206 (hardcover : alk. paper)
ISBN 9781442254213 (pbk. : alk. paper)
Best practices in library services
Print version: Creative library marketing and publicity : best practices. Lanham : Rowman & Littlefield, [2015] Best practices in library services
Includes bibliographical references and index
Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library’s continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it’s a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns.

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