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Bibliografická citace

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First edition
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
1 online resource (xiii, 179 pages) : illustrations
Externí odkaz    Plný text PDF 
   * Návod pro vzdálený přístup 

ISBN 9781631573828 e-book
ISBN 9781631573811 paperback
Public relations collection, ISSN 2157-3476
Print version: ISBN 9781631573811
Includes bibliographical references (pages 149-170) and index
1. The public relations campaign to free Rosa Lee Ingram -- 2. A public relations-driven evolution -- 3. Fostering a new black identity -- 4. Michael Sam makes great gains for the LGBT -- 5. The war on tobacco -- 6. The campaign for tobacco-free kids -- 7. When music is the message -- 8. Battling the tide of public opinion to build support for a Jewish state -- 9. Feminism from the Feminine Mystique to Lean In -- 10. The American civil rights movement -- 11. The Triangle Shirtwaist Factory fire and the rise of the labor safety movement -- 12. The fight against income inequality -- 13. Taking depression out of the closet -- 14. The temperance movement -- References -- About the authors -- Index.
While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation’s modern history were triggered by campaigns to influence attitudes, opinions, and behaviors. And while the channels may have evolved in the modern era--from radio and newspapers, billboards and magazine ads, to television and the Internet, to Tumblr and Instagram--the underlying power of public relations to shape organizations and issues, and to change human behavior has not. Inside this book you’ll find case studies on campaigns from the Women’s Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary American culture and society..
* Activism * Awareness * Civil Rights * Communications * Democracy * Diversity * Equal justice * Gender equality * Influence * Influencers * Key audiences * Key publics * Labor * Media * Messaging * Outreach * Persuasion * Political Movements * Protests * Public Health Movements * Public Relations * Public Service * Public opinion * Publicity * Racial equality * Religious equality * Social Change * Social Movements * Strategic Communications * Strategy * Tactics * Women’s Movements

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