.

0 (hodnocen0 x )

EB

ONLINE

Fifth edition

Hoboken, New Jersey : Wiley, [2018]

1 online resource (xx, 651 pages)

ISBN 9781119356226 (e-book)

ISBN 9781119356219

ISBN 9781119356233 (epub)

Print version: Parr, Russell L., author. Intellectual property Fifth edition. Hoboken, New Jersey : Wiley, [2018] xx, 651 pages ISBN 9781119356219

Includes index

Introduction -- Intellectual properties definitions -- Intangible assets definitions -- Business enterprise - Section II : valuation -- Valuation principles -- Cost approach -- Market approach -- Income approach -- Risk adjusted income -- Valuation errors -- Early stage -- Special valuation situations - Section III : exploitation -- Exploitation strategies -- More exploitation strategies -- License negotiations & agreements -- Royalty rates for licensing -- 25% Rule -- Determining a royalty rate : an example -- Monitoring royalty payments -- Patent aggregators -- University licensing -- Joint ventures -- IP audit -- Organizing for the future -- Transfer pricing - Section IV : infringement damages -- Lost profits -- Entire market value rule -- Royalty rate and the Georgia-Pacific factors -- Evolving patent damages -- Trademark, copyright, & trade secret damages.

001875186

full

(Au-PeEL)EBL5331602

(CaPaEBR)ebr11535282

(MiAaPQ)EBC5331602

(OCoLC)1022980734