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0 (hodnocen0 x )

EB

ONLINE

Philadelphia, Pennsylvania : Wharton Digital Press, [2018]

1 online resource (xviii, 154 pages) : illustrations

ISBN 9781613630877 (e-book)

ISBN 9781613630860

Print version: Kahn, Barbara E. Shopping revolution : how successful retailers win customers in an era of endless disruption. Philadelphia, Pennsylvania : Wharton Digital Press, c2018 xviii, 154 pages ISBN 9781613630860

Includes bibliographical references and index

She is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and co-author of The Grocery Revolution: The New Focus on the Consumer, which documented the changes in the grocery business in the mid-1990s when Walmart became a force in the industry..

Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers’ expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach--and their companies out of business. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance. How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them.-.

Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers’ expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach--and their companies out of business. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance. How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them.-.

001878301

full

(Au-PeEL)EBL5482546

(CaPaEBR)ebr11597588

(MiAaPQ)EBC5482546

(OCoLC)1040072735