Introduction : land of necessity / Alexis Mccrossen -- Drawing boundaries between markets, nations, and peoples, 1650/1940 / Alexis Mccrossen -- Disrupting boundaries : consumer capitalism and culture in the U.S.-Mexico Borderlands, 1940/2008 / Alexis Mccrossen -- Domesticating the border : manifest destiny and the "comforts of life" in the U.S.-Mexico Boundary Commission and Gadsden Purchase, 1848/1854 / Amy S. Greenberg -- Selling the border : trading land, attracting tourists, and marketing American consumption on the Baja California border, 1900/1934 / Rachel St. John -- Cinema on the U.S.-Mexico border : American motion pictures and Mexican audiences, 1896/1930 / Laura Isabel Serna -- Promoting the Pacific borderlands : leisure and labor in Southern California, 1870/1950 / Lawrence Culver -- Finding Mexico’s great show window : a tale of two borderlands, 1960/1975 / Evan R. Ward -- At the edge of the storm : Northern Mexico’s rural peoples in a new regime of consumption, 1880/1940 / Josef Barton -- Confined to the margins : the origins and nature of the underground economy and smuggling among the native people of the borderlands / Robert Perez -- Using and sharing : direct selling in the borderlands / Peter S. Cahn -- El dompe, los yonkes and las segundas : consumption’s other side in El Paso/Ciudad Juarez / Sarah Hill -- The study of borderlands consumption : potentials and precautions / Howard Campbell and Josiah McC. Heyman -- On La Frontera and cultures of consumption : an essay of images / Mauricio Tenorio-Trillo.
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