Print version: Groskopf, Jeremy Profit Margins Bloomington : Indiana University Press,c2021 ISBN 9780253059390
Cover -- Title Page -- Copyright -- Contents -- Acknowledgments -- List of Abbreviations -- Introduction: Advertising Looks at Cinema -- 1. The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break -- 2. Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission -- 3. Watch This Space: Peripheral Advertising through Technologies -- 4. The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema -- Conclusion: Intemperate Proclamations -- Selected Bibliography -- Index.
An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division..