|
|
.
|
|
|
0 (hodnocen0 x )
|
|
|
BK
|
|
|
ONLINE
|
|
|
|
|
|
|
|
|
1st ed.
|
|
|
Linkoping : Linkopings Universitet, 2018.
|
|
|
1 online resource (106 pages)
|
| Externí odkaz |
 https://ebookcentral.proquest.com/lib/ostrava-ebooks/detail.action?docID=5261422 (Click to View)
|
|
|
|
|
|
|
|
|
ISBN 9789176853603 (electronic bk.)
|
|
|
Linkoping University Medical Dissertations Ser. ; v.735
|
|
|
Print version: Nilsson, Johan Constructing Consumer Knowledge in Market Research Linkoping : Linkopings Universitet,c2018
|
|
|
Intro -- A note on the cover -- Abstract -- Sammanfattning -- Acknowledgements -- Table of Contents -- List of constituent papers and co-author statement -- Introduction -- Market research at a glance -- Previous Investigation into Market Research as Knowledge Making -- Theoretical Framework -- Methods and Engagement: ESOMAR, Norna and ResearchingResearchers -- Article Summaries -- Discussion of the Articles and Beyond -- Concluding Remarks and Further Research -- Appendix -- References -- Papers.
|
|
|
Description based on publisher supplied metadata and other sources.
|
|
|
|
|
|
001933303
|
|
|
express
|
|
|
(Au-PeEL)EBL5261422
|
|
|
(CaPaEBR)ebr11552320
|
|
|
(MiAaPQ)EBC5261422
|
|
|
(OCoLC)1034631744
|
Dotazy a připomínky