Linkoping University Medical Dissertations Ser. ; v.735
Print version: Nilsson, Johan Constructing Consumer Knowledge in Market Research Linkoping : Linkopings Universitet,c2018
Intro -- A note on the cover -- Abstract -- Sammanfattning -- Acknowledgements -- Table of Contents -- List of constituent papers and co-author statement -- Introduction -- Market research at a glance -- Previous Investigation into Market Research as Knowledge Making -- Theoretical Framework -- Methods and Engagement: ESOMAR, Norna and ResearchingResearchers -- Article Summaries -- Discussion of the Articles and Beyond -- Concluding Remarks and Further Research -- Appendix -- References -- Papers.
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