.

0 (hodnocen0 x )

EB

ONLINE

New York : Springer, 2008

1 online resource (x, 625 p.) : ill

ISBN 9780387782126

ISBN 9780387782133 (e-ISBN)

International series in operations research & management science

Includes bibliographical references and indexes

pt. 1. Introduction -- pt. 2. Consumer decision making models -- pt. 3. Marketing mix models -- pt. 4. Customer-centric marketing models -- pt. 5. Special model approaches -- pt. 6. Industry-specific models -- pt. 7. Return on marketing models -- pt. 8. Implementation, use and success of marketing models.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001936609

full

(Au-PeEL)EBL364637

(CaPaEBR)ebr10253652

(MiAaPQ)EBC364637

(OCoLC)288474829