Introduction : philosophizing in a war zone -- "Tag, you’ve got AIDS" : HIV in folklore and legend -- Bad people and body fluids : contemporary legend and AIDS discourse -- Making sense : narrative and the development of culturally appropriate health education -- What exactly did they do with that monkey, anyway? : contemporary legend, scientific speculation, and the politics of blame in the search for AIDS origins -- Welcome to the innocent world of AIDS : cultural viability, localization, and contemporary legend -- "Billy Ray virus" : the folk creation and official maintenance of a public health scapegoat -- "Banishing all the spindles from the kingdom" : reading needle-prick narratives as resistance -- Once upon a virus : public health and narrative as a proactive form.