Includes bibliographical references (p. 243-268) and index
Main street mythologies -- Fighting extinction: the reinvention of Main Street -- Living on Main Street: Sinclair Lewis and the great cultural divide -- Main Street as memory -- Main Street: belonging and not belonging -- Utopian dreams: from Forest Hills to Greenbelt -- Rethinking suburbia: Levittown or the new urbanism? -- Main Street in the city -- Conclusion: consuming Main Street.