.

0 (hodnocen0 x )

(2) Půjčeno:2x 

BK

1. vyd.

Plzeň : Fraus, 2007

80 s. : barev. il. ; 26 cm + 1 CD

ISBN 978-80-7238-609-3 (brož.)

Angličtina v praxi

000026455

Obsah // TITLE // TOPICS // USEFUL LANGUAGE AND SKILLS // Ц Introduction // I to marketing and // I advertising // Finding the // customer // Jobs and responsibilities // Corporate identity, logos // Branding // Market research // Customer profiles // Data collection // A telephone survey // Talking about job descriptions // Presenting your ideas // Giving and asking for opinions // Agreeing and disagreeing // Market research terms // Asking questions // Writing reports // Ц Planning a The marketing plan // I marketing strategy The five Ps // Pricing and positioning strategies //  Creating ads // Marketing tools // Ц Presenting your // I public face // Ы Marketing through // I trade fairs // The AIDA model for advertising // Working with an ad agency // Advertising channels // Rate sheets // Distribution channels // Types of discounts // Types of retailers // Telemarketing // Direct marketing // Public relations // Websites as a marketing tool // Sponsoring // Effective press releases // Giveaways // Organizing events // Attending a trade fair // Writing emails // Writing a positioning strategy // Giving a presentation // Discussing an ad campaign // Giving feedback // Telephoning - getting through // Writing to the customer // (direct mailings) // Getting customer quotes // Writing a press release // Writing a holiday letter // The language of trade fairs // Socializing // Reporting on a trade fair visit // APPENDIX // Test yourself! // Partner files // Answer key // Transcripts

// A-Z word list // Glossary // Useful phrases and vocabulary