1. Opening Remarks on the Politics of Identity and the Politics of Writing about It -- Přemysl Mácha -- 2. The Formation of Ethnic Identities in the Colonial Period: A Case Study of the Missions in Northern New Spain Markéta Krizová -- 3. Rebuilding the Pyramid: Our Lady of Guadalupe -- in the Process of Revitalization of Native Mexican Cultures Radoslav Hlúšek -- 4. From an Ethnie to a Nation: The Purhepechas on the Road to National Self-Determination -- Přemysl Mácha -- 5. The Struggle for and in Public Spaces in the Zapatistas -- Chiapas Bob Kuřík -- 6. The Zapatista Movement and Its Visual Representations in the Context of Public Space and Community -- Petra Binková