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.
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0 (hodnocen0 x )
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(4) Půjčeno:4x
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BK
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New York : Free Press, 1993
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vii, 388 s. : il. ; 25 cm
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ISBN 0-02-917596-8 (váz.)
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Obsahuje poznámky, rejstřík, fotografie autorů
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Rozvoj regionální - marketing - pojednání
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000059256
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1. Places in Trouble -- 2. How Places Market Themselves -- 3. How Target Markets Make Their Choices -- 4. Place Auditing and Strategic Market Planning Process -- 5. Strategies for Place Improvement -- 6. Designing the Place’s Image -- 7. Distributing the Place’s Image and Messages -- 8. Attracting the Tourism and Hospitality Business Markets -- 9. Attracting, Retaining, Expanding, and Starting Businesses -- 10. Expanding Exports and Stimulating Foreign Investment -- 11. Attracting Residents -- 12. Organizing for Change
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(OCoLC)27266826
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Dotazy a připomínky