VI // Table of Contents // Conversational Humour and Joint Fantisizing in Online Journalism.139 // Jan Chovanec // Wordplay as a Selling Strategy in Advertisements and Sales // Promotion...163 // Moeko Okada // Part Three: Mass Media Humour as Political and Social Critique // News Satire in the Press: Linguistic Construction of Humour // in Spoof News Articles...185 // Isabel Ermida // Ethnic Humour and Political Advertising...211 // Maria Jesus Pinar Sanz // Humour as a Means of Popular Empowerment: The Discourse // of the French Gossip Magazines...231 // Jamil Dakhlia // Contributors...249 // Index... 253