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0 (hodnocen0 x )

(5) Půjčeno:5x 

BK

First published

Newcastle upon Tyne : Cambridge Scholars Publishing, 2016

vi, 277 stran : ilustrace ; 22 cm

ISBN 978-1-4438-8697-0 (vázáno)

Obsahuje bibliografie a bibliografické odkazy

001422763

Contents // Introduction...1 // Renáta Tomášková // I. Genres in Mass Media // Chapter One...8 // Voices in Hard News: Generic and Dialogic Perspectives Zuzana Nádraská // Chapter Two...49 // Self-Reference in Political Speeches from Above Lenka Kopecková // II. Genres in Academic Settings // Chapter Three...76 // “I have to admit that my position will be more difficult...”: // A Genre Analysis of Introducing the Conference Paper Move Gabriela Zapletalová // Chapter Four...112 // The Integrative Approach to Metadiscourse Revisited: // Hedging in Academic Writing Tereza Guziurová // Chapter Five...140 // Interaction and Intersubjective Positioning in Book Reviews Olga Dontcheva-Navratilova // III. Genres in Institutional and Promotional Discourse // Chapter Six...158 // The Customer Isn’t Always Right... Aggressive and Defensive Responses to Negative Customer Reviews on Tripadvisor Christopher Hopkinson // vi // Contents // Chapter Seven...198 // The Polyphony of a Super-Genre: Blog as a Heteroglossic Element in University Websites Renáta Tomášková // Chapter Eight...226 // Discursive Legitimation of Major World Oil Companies on their Official // Websites // Dita Trcková // Chapter Nine...249 // A Study of the Im/Personal Reality in the Advertising Leaflets on Non-Prescriptive Pharmaceutical Products Ivana Reznícková

(OCoLC)938401976