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London ; New York : Verso, 2005

224 stran ; 20 cm

ISBN 1-84467-053-8 (brožováno) ISBN !978-1-84467-053-6 (chyb.)

Radical thinkers ; 3

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001464786

Contents // Translator’s Acknowledgements ix // Introduction 1 // A. The Functional System, or Objective Discourse 11 // I Structures of Interior Design 13 // The Traditional Environment 13 // The Modern Object Liberated in its Function 15 // The Model Interior 17 // Modular Components 17 // Walls and Daylight 19 // Lighting 20 // Mirrors and Portraits 20 // Clocks and Time 22 // Towards a Sociology of Interior Design? 23 // Man the Interior Designer 25 // II Structures of Atmosphere 30 // , Atmospheric Values: Colour 30 // Traditional Colour 30 // ’Natural’Colour 31 // ’Functional’ Colour 34 // Hot and Cold ?1 // Atmospheric Values: Materials 38 // Natural Wood/Cultural Wood 38 // The Logic of Atmosphere 40 // A Model Material: Glass 41 // The System of Objects // The Man of Relationship and Atmosphere 44 // Seats 45 // Cultural Connotation and Censorship 47 // Atmospheric Values: // Gestural Systems and Forms 49 // The Traditional Gestural System: Ejfort 49 // The Functional Gestural System: Control 50 // A New Operational Field 52 // Miniaturization 53 // Stylization, Manipulability, Envelopment 55 // The End of the Symbolic Dimension 56 // The Abstractness of Power 58 // The Functionalist Myth 60 // Functional Form: The Lighter 61 // Formal Connotation: Tail Fins 62 // Form as Camouflage 64 // III Conclusion: Naturalness and Functionality 67 // Addendum: The Domestic World and the Car 69 // B. The Non-Functional System, // or Subjective Discourse 75 // I Marginal Objects:

Antiques 77 // Atmospheric Value: Historicalness 77 // Symbolic Value: The Myth of the Origin 78 // ‘Authenticity5 80 // The Neo-Cultural Syndrome: Restoration 81 // Synchronism, Diachronism, Anachronism 85 // Reverse Projection: The Technical Object // and Primitive Man 87 // The Market in Antiques 88 // Cultural Neo-Imperialism 90 // II A Marginal System: Collecting 91 // The Object Abstracted from Its Function 91 // The Object as Passion 93 // The Finest of Domestic Animals 95 // Contents // A Serial Game  // From Quantity to Quality: The Unique Object 98 // Objects and Habits: Wrist-Watches 100 // Objects and Time: A Controlled Cycle 102 // The Sequestered Object: Jealousy 105 // The Object Destructured: Perversion 107 // From Serial Motivation to Real Motivation 111 // A Discourse Addressed to Oneself 113 // C The Metafunctional and Dysfunctional System: // Gadgets and Robots 115 // Technical Connotation: Automatism 117 // ‘Functional’ Transcendence 118 // Functional Aberration: Gadgets 121 // Pseudo-Functionality: Gizmos 123 // Metafunctionality: Robots 128 // The Transformations of Technology 133 // Technics and the Unconscious System 138 // D. The Socio-Ideological System of Objects // and Their Consumption 145 // I Models and Series 147 // The Pre-Industrial Object and // the Industrial Model 147 // The ‘Personalized’ Object 150 // Choice 151 // Marginal Difference 152 // The Ideal Nature of Models 153 // From the Model to the Series 156 // The

Technical Deficit of the Serial Object 156 // The Style’ Deficit of the Serial Object 158 // Class Differences 160 // The Present as Privilege 162 // ? Misadventure of the Person 164 // The Ideology of Models 166 // The System of Objects // II Credit 169 // Rights and Duties of the Consumer-Citizen 169 // The Precedence of Consumption: A New Ethic 172 The Obligation to Buy 173 // The Miracle of Buying 174 // The Ambiguity of the Domestic Object 175 // HI Advertising 178 // Discourse on Objects and Discourse-As-Object 178 // Advertising in the Indicative and // in the Imperative 179 // The Logic of Father Christmas 180 // Society as Maternal Agency: Airborne’s Armchair 182 The Festival of Buying Power 187 // Gratification/Repression: A Two-Sided Agency 190 // The Presumption of Collectivity 194 // Pax Washing Powder 194 // Promotional Contests 197 // Garap 197 // A New Humanism? 199 // Serial Conditioning 199 // Freedom by Default 201 // A New Language? 204 // Structure and Demarcation: Brands 205 // ? Universal Code: Status 212 // Conclusion: Towards a Definition of ’Consumption ’ // 217