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EB

EB

ONLINE

New York : Routledge, Taylor & Francis Group, 2019

1 online zdroj : ilustrace

ISBN 9780367029302 (e-kniha)

ISBN 9780429629471 (e-kniha : PDF)

ISBN 9780429627835 (e-kniha : EPUB)

ISBN 9780429626197 (e-kniha : Mobipocket)

ISBN 9780367029289 (print)

Routledge studies in media theory & practice ; 7

"Routledge focus"--Cover.

Obsahuje bibliografické odkazy a rejstřík

Motion typography -- The "reading-image" -- Kinetic action -- Graphic expression -- Chronic progression -- Conclusions.

In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the ’reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences--including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)--Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media..

Popsáno podle online zdroje

* Credit titles (Motion pictures, television, etc.) * motion pictures * titling

001481486

1943511

(OCoLC)1076269142

(EBSC)1943511

GBB8O2266