.

0 (hodnocen0 x )

EB

ONLINE

2nd ed.

Indianapolis, Ind. : Wiley Pub., c2004

1 online resource (xxv, 643 p.) : ill

ISBN 0471470643 (paper/website)

Includes index

Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001681581

full

(Au-PeEL)EBL183845

(CaONFJC)MIL35280

(CaPaEBR)ebr10114278

(MiAaPQ)EBC183845

(OCoLC)55141423