.

0 (hodnocen0 x )

EB

ONLINE

Berkeley : University of California Press, 2004

1 online resource (xiii, 237 p.) : ill

ISBN 0520223721 (cloth : alk. paper)

ISBN 0520235908 (pbk. : alk. paper)

Includes bibliographical references and index

Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won’t buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001684130

full

(Au-PeEL)EBL223372

(CaPaEBR)ebr10058534

(MiAaPQ)EBC223372

(OCoLC)55847986