.

0 (hodnocen0 x )

EB

ONLINE

1st ed.

New York : American Management Association, c2004

1 online resource (viii, 240 p.)

ISBN 0814472583

Includes bibliographical references and index

Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001684979

full

(Au-PeEL)EBL228371

(CaPaEBR)ebr10057981

(MiAaPQ)EBC228371

(OCoLC)475936185