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0 (hodnocen0 x )
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EB
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ONLINE
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Third edition
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New York : Haworth Press, [2004]
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1 online resource (260 pages) : illustrations
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| Externí odkaz |
 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9780203862483 (electronic bk.)
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ISBN 0789021560 (alk. paper)
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ISBN 0789021579 (soft : alk. paper)
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ISBN 9780789021564
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aHaworth series in segmented, targeted, and customized marketing
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Print version: Weinstein, Art. Handbook of market segmentation : strategic targeting for business and technology firms. New York : Haworth Press, [2004] xviii, 241 pages ; 23 cm. Haworth series in segmented, targeted, and customized marketing ISBN 9780789021564
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Rev. ed. of: Market segmentation. Rev. ed. c1994
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Includes bibliographical references pages (225-232) and index
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part I. Segmentation planning -- part II. Business segmentation bases -- part III. Implementing segmentation strategy -- part IV. Segmentation strategy cases.
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001686777
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full
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(Au-PeEL)EBL244211
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(CaONFJC)MIL542298
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(CaPaEBR)ebr10795628
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(MiAaPQ)EBC244211
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(OCoLC)880739355
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Dotazy a připomínky