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0 (hodnocen0 x )
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EB
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ONLINE
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Binghamton, NY : Haworth Information Press : Routledge, [2004]
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1 online resource (367 pages)
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9780203862469 (electronic bk.)
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ISBN 0789021129 (hard cover : alk. paper)
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ISBN 078906006X (soft cover : alk. paper)
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ISBN 9780789021120
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Print version: Diamond, Wendy. Marketing information : a strategic guide for business and finance libraries. Binghamton, NY : Haworth Information Press, [2004] xxvi, 342 pages ; 23 cm. ISBN 9780789021120
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Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004
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Includes bibliographical references and index
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Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
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001686780
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full
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(Au-PeEL)EBL244222
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(CaONFJC)MIL542418
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(CaPaEBR)ebr10795589
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(MiAaPQ)EBC244222
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(OCoLC)67547933
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Dotazy a připomínky