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0 (hodnocen0 x )
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EB
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ONLINE
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Lanham, Md. : Rowman & Littlefield Publishers, 2010
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1 online resource (xii, 244 p.) : ill
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9781442203365 (electronic bk.)
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ISBN 0742541363 (cloth : alk. paper)
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ISBN 0742541371 (pbk. : alk. paper)
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ISBN 9780742541368 (cloth : alk. paper)
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ISBN 9780742541375 (pbk. : alk. paper)
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ISBN 9781442203358 (pbk. : alk. paper)
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Includes bibliographical references and index
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Rev up your thinking with creative stimulation -- Play with typography’s multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001721601
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full
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(Au-PeEL)EBL616417
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(CaONFJC)MIL271376
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(CaPaEBR)ebr10404812
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(MiAaPQ)EBC616417
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(OCoLC)671498598
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Dotazy a připomínky