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Bibliografická citace

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Hoboken, N.J. : John Wiley & Sons, c2011
1 online resource (iv, 252 p.) : ill
Externí odkaz    Plný text PDF 
   * Návod pro vzdálený přístup 


ISBN 9781118007631 (electronic bk.)
ISBN 9781118007648 (electronic bk.)
ISBN 9781118007655 (electronic bk.)
ISBN 9780470637708 (acid-free paper)
Includes index
"Make your online customers happy-and create new ones-with this winning guide. Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers’ lives. They follow back. They handle complaints immediately. They wish customers "Happy Birthday." They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line. Attract new customers through your online presence. Achieve higher GMS (Gross Merchandise Sales) with quality customer service. Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide"-- Provided by publisher..
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
001728937
full
(Au-PeEL)EBL700562
(CaONFJC)MIL367784
(CaPaEBR)ebr10438374
(MiAaPQ)EBC700562
(OCoLC)759581723

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