.

0 (hodnocen0 x )

EB

ONLINE

Cambridge ; New York : Cambridge University Press, 2011

1 online resource (xvii, 294 p.) : ill

ISBN 9781139091121 (electronic bk.)

ISBN 9780521769518 (hardback)

Includes bibliographical references and index

Machine generated contents note: Lists of figures; List of tables; Acknowledgements; Introduction; 1. Why the arts matter in management; 2. The arts into actions: Arts-based Initiatives; 3. The value of Arts-based Initiatives in business; 4. Arts-based Initiatives and business performances; 5. Managing Arts-based Initiatives for business performance improvements; A final reflection; Notes; References; Index.

"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business"-- Provided by publisher..

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001729526

full

(Au-PeEL)EBL713069

(CaONFJC)MIL312747

(CaPaEBR)ebr10476557

(MiAaPQ)EBC713069

(OCoLC)729167147