pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- Provided by publisher..
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries