.

0 (hodnocen0 x )

EB

ONLINE

2nd ed.

Indianapolis, Ind. : John Wiley & Sons, c2012

1 online resource (xxii, 338 p.) : ill. (chiefly col.)

ISBN 9781118225868 (electronic bk.)

ISBN 9781118147832

Serious skills

Includes bibliographical references and index

Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001736059

full

(Au-PeEL)EBL821834

(CaONFJC)MIL365077

(CaPaEBR)ebr10558706

(MiAaPQ)EBC821834

(OCoLC)787842585