Print version: Maisel, Lawrence. Predictive business analytics : forward-looking capabilities to improve business performance. Hoboken, New Jersey : John Wiley & Sons, Inc., [2014] xx, 252 pages Wiley & SAS business series ISBN 9781118175569
part one. "Why" -- part two. Principles and practices -- part three. Case studies -- part four. Integrating business methods and techniques -- part five. Trends and organizational challenges.