.

0 (hodnocen0 x )

EB

ONLINE

Chichester, West Sussex, U.K. : Wiley, 2012

1 online resource (xiii, 241 p.)

ISBN 9781119943457 (electronic bk.)

ISBN 9781119940715 (hardback)

Includes bibliographical references and index

pt. 1. Story : tell it well -- pt. 2. Community : wowing your audience -- pt. 3. Influence : pulling back the curtain.

"How to craft social media messaging that will engage your audience and make you a leader in your field From celebrated social media authority Jay Oatway, Tell It Well takes a different approach to social media by focusing on the message rather than the media itself. The book shows you how to use your innate ability to share stories and turn it into a powerful and influential skill in the social media universe. You’ll build the kind of online relationships and influence that will boost your impact, influence, and career. You’ll not only establish online influence for your business and yourself, but also learn to future-proof you own career. Based on timeless storytelling fundamentals rather than current social media fads, Tell It Well shows you how to develop narratives that will build social currency for success today and tomorrow"-- Provided by publisher..

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001737445

full

(Au-PeEL)EBL837623

(CaONFJC)MIL362252

(CaPaEBR)ebr10559396

(MiAaPQ)EBC837623

(OCoLC)774697298