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0 (hodnocen0 x )
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EB
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ONLINE
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New York : American Management Association, 2012
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1 online resource (xii, 257 p.)
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9780814416778 (electronic bk.)
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ISBN 0814416764 (hardcover)
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ISBN 9780814416761 (hardcover)
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Includes bibliographical references and index
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Acknowledgments -- Introduction -- Reality check : it’s time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001738828
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full
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(Au-PeEL)EBL863944
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(CaONFJC)MIL400097
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(CaPaEBR)ebr10530655
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(MiAaPQ)EBC863944
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(OCoLC)778074844
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Dotazy a připomínky