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0 (hodnocen0 x )
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EB
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ONLINE
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Hoboken, N.J. : Wiley, 2012
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1 online resource (xiii, 272 p.) : ill
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| Externí odkaz |
 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9781118349205 (electronic bk.)
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ISBN 9781119993209 (cloth)
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Includes bibliographical references and index
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Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001745377
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full
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(Au-PeEL)EBL974651
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(CaONFJC)MIL395752
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(CaPaEBR)ebr10582626
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(MiAaPQ)EBC974651
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(OCoLC)784708386
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Dotazy a připomínky