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0 (hodnocen0 x )

EB

ONLINE

1st ed.

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012

1 online resource (1 electronic text (140 p.)) : digital file

ISBN 9781606493823 (electronic bk.)

ISBN 9781606493816 (pbk.)

Economics and finance collection, ISSN 2163-7628

Print version: ISBN 9781606493816

Part of: 2012 digital library

Includes bibliographical references (p. 133-136) and index

List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index.

The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today’s marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions..

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

Mode of access: World Wide Web

System requirements: Adobe Acrobat reader

* Dutch auction * English auction * Price discrimination * Robinson-Patman Act * bundling * common value auction * consumer surplus * dynamic pricing * e-commerce * first-price sealed bid auction * online auctions * peak-load pricing * price elasticity * price penetration * price skimming * pricing * private value auction * quality choices * quantity discounts * reference price * second-price sealed bid auction * two-part tariffs * tying * winner’s curse

001747541

full

(Au-PeEL)EBL1000020

(CaONFJC)MIL420570

(CaPaEBR)ebr10594648

(MiAaPQ)EBC1000020

(OCoLC)808991413