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0 (hodnocen0 x )

EB

ONLINE

1st ed.

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013

1 online resource (1 electronic text (138 p.)) : digital file

ISBN 9781606494875 (electronic bk.)

ISBN 9781606494868 (pbk.)

Strategic management collection, ISSN 2150-9646

Print version: ISBN 9781606494868

Includes index

Part of: 2013 digital library

Why business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney’s big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index.

The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you’ve already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors..

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

Mode of access: World Wide Web

System requirements: Adobe Acrobat reader

* business model * business model components * business model experimentation * business model lenses * business modeling * customer perceived value * customer value agreement * customer value proposition * customer value relationship * profit formula * target customer * value appropriation

001749898

full

(Au-PeEL)EBL1048406

(CaONFJC)MIL824742

(CaPaEBR)ebr10678407

(MiAaPQ)EBC1048406

(OCoLC)854969214