.

0 (hodnocen0 x )

EB

ONLINE

New York : Routledge, 2013

1 online resource (xviii, 203 p.) : ill

ISBN 9780203099551 (electronic bk.)

ISBN 9780415678612 (hardback)

ISBN 9780415678629 (pbk.)

Includes bibliographical references and index

Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001751915

full

(Au-PeEL)EBL1092724

(CaONFJC)MIL417414

(CaPaEBR)ebr10632547

(MiAaPQ)EBC1092724

(OCoLC)823387001